SCAMPER is useful when a process works but needs improvement. At Bridge, one long page mixes materials for all workshops, so people do not know what to open first.
| Prompt | Exploration |
|---|---|
| Substitute | Replace generic filenames with action-oriented titles |
| Combine | Join the link with an explanation of its purpose |
| Adapt | Use a checklist: essential, optional, during workshop |
| Modify | Make the first resource more visible |
| Eliminate | Remove duplicates or unused material |
| Rearrange | Show the attendee's workshop first |
From ideas to experiment
Choose one or two compatible changes. Hypothesis: “If essential resources are distinguished and shown first, people can prepare without asking what to open.”
Suggested answer
Create a fictional page with three resources and clear labels. Ask authorised participants to find the essential material and observe how they interpret labels. Adjust before a larger change.
Common mistakes
- Applying every letter by obligation.
- Turning every modification into a new feature.
- Removing useful content just because it is not used first.
Conclusion
SCAMPER creates reasoned variations linked to a need and a hypothesis. The next cases apply the full cycle in fictional settings.
Creativity Course: From Ideas to Solutions
Module 1: Understanding and Activating Creativity
- What creativity is and when it creates value
- Creativity in the professional environment
- Myths and realities about creativity
Module 2: How Creative Thinking Works
- The creative process as an iterative cycle
- Divergent, convergent, and lateral thinking
- Personal and environmental barriers
Module 3: Techniques for Exploring Alternatives
- Brainstorming: generating without judging
- Mind maps: visualising connections
- SCAMPER
- Lateral thinking: challenging assumptions
- Six hats: thinking from several perspectives
Module 4: From Challenge to Solution
- Identifying, defining, and reframing problems
- Generating alternatives for a defined challenge
- Evaluating and selecting ideas with criteria
- Prototyping, implementing, and learning
Module 5: Creativity Lab
- Guided workshop: collaborative brainstorming
- Guided workshop: building a mind map
- Guided workshop: redesigning with SCAMPER
- Case study: innovation in a technology company
- Case study: a creative solution in healthcare
