Idea generation means designing exploration that fits the challenge, participants, and time available. The aim is to produce options of different kinds before deciding which deserves deeper analysis.
Lumen must retain required information and cannot redesign the whole product at once. These constraints focus the work. It can use brainstorming for volume, a mind map for relationships, and SCAMPER or lateral thinking when proposals are too similar.
Design the ideation
Share relevant prompts, such as a support question or current journey. Record all proposals and group them by mechanism: prepare beforehand, simplify during the task, explain in context, or allow continuation later.
An early alternative should state what changes, for whom, which benefit is expected, and what remains unknown. “Show a preparation list before the first step” can already be discussed and tested.
Exercise: diversity matrix
Generate two ideas in each category: information, sequence, interaction, and support. Mark those that do not depend on an unchecked assumption.
Suggested answer
Information: an annotated example. Sequence: postpone optional fields. Interaction: a starting template. Support: brief help at the confusing field. Selection still needs criteria and evidence.
Common mistakes
- Treating a feature list as diverse alternatives.
- Asking for ideas without explaining the challenge.
- Imposing arbitrary constraints.
Conclusion
Effective ideation combines a defined question, relevant prompts, intentional techniques, and a record of variety. We now assess alternatives without losing sight of people and constraints.
Creativity Course: From Ideas to Solutions
Module 1: Understanding and Activating Creativity
- What creativity is and when it creates value
- Creativity in the professional environment
- Myths and realities about creativity
Module 2: How Creative Thinking Works
- The creative process as an iterative cycle
- Divergent, convergent, and lateral thinking
- Personal and environmental barriers
Module 3: Techniques for Exploring Alternatives
- Brainstorming: generating without judging
- Mind maps: visualising connections
- SCAMPER
- Lateral thinking: challenging assumptions
- Six hats: thinking from several perspectives
Module 4: From Challenge to Solution
- Identifying, defining, and reframing problems
- Generating alternatives for a defined challenge
- Evaluating and selecting ideas with criteria
- Prototyping, implementing, and learning
Module 5: Creativity Lab
- Guided workshop: collaborative brainstorming
- Guided workshop: building a mind map
- Guided workshop: redesigning with SCAMPER
- Case study: innovation in a technology company
- Case study: a creative solution in healthcare
