Persuasion helps people assess a proposal with enough information; it does not pressure them or hide alternatives.
Content
A sound argument connects audience, claim, evidence, reasoning, and limits. Irene proposes a limited pilot: testing validates the main flow, two scenarios remain, the pilot limits impact, and the alternative is postponing full launch. The proposal is clear because it does not hide cost or uncertainty.
Adapt language to the audience’s knowledge, distinguish facts from estimates, and allow questions. Declare relevant personal interests. Agree success criteria and a later review.
Common Mistakes and Tips
- Only favourable data. Include risks and limitations.
- Artificial urgency. Explain the real deadline.
- Disagreement as resistance. Ask what evidence is missing.
Exercises
- Write four sentences supporting a pilot and naming one limit.
- Make “Everyone supports it” verifiable.
Solutions
- Include proposal, evidence, benefit, and review condition.
- Name which areas reviewed the plan and what still needs confirmation.
Conclusion
Clarity, evidence, limits, and freedom to disagree make influence sustainable. The same clarity helps express personal boundaries.
Effective Communication Course
Module 1: Understanding the communication process
- Communicating to understand and act
- The communication system: message, context, and feedback
- Barriers and misunderstandings: detecting and reducing them
- Models for analysing conversations
Module 2: Speaking and listening live
- Active listening: understanding before responding
- Clear and memorable presentations
- Body language: coherence and presence
- Voice, pace, and pauses that support understanding
Module 3: Clear professional writing
- The architecture of professional texts
- Emails that support decisions and action
- Reports that inform and recommend
- Language review: correctness, precision, and tone
Module 4: Collaborating in the professional environment
- Meetings that end in agreements
- Negotiating interests and resolving conflicts
- Communicating with intercultural awareness
- Coordinating in onsite and hybrid teams
Module 5: Digital communication and ethical influence
- Choosing channels and digital tools wisely
- Ethical persuasion: arguments, evidence, and autonomy
- Assertiveness: expressing boundaries, needs, and disagreements
- Useful feedback: development conversations
