Tools

Analytics
Set of tools and techniques used to collect, analyze, and interpret data to improve decision-making and optimize the performance of websites, applications, or marketing campaigns.
Automation Tools
Tools used to automate marketing, sales, and analysis processes, improving the efficiency and personalization of campaigns.
AWS
Amazon cloud services platform offering infrastructure, storage, databases, and more.
Azure
Microsoft cloud services platform offering storage, computing, and database solutions.
Branding
Process of creating and managing a strong and consistent brand identity, including design, messaging, and public perception, with the aim of differentiating from the competition and generating an emotional connection with customers.
Community Management
Management of interactions and relationships with a brand or company's user community, mainly through social networks.
Content Creation
Ability to produce digital material in text, video, audio, or graphic format, optimized for different platforms and audiences.
Content Marketing
Marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the aim of driving customer action.
Copywriting
Ability to write persuasive and attractive texts, aimed at capturing the attention of the target audience and generating specific actions, such as purchasing a product or interacting with a brand.
Crisis Management
Ability to manage crisis situations in a company, especially in social networks and public relations, minimizing the negative impact.
Email Marketing
Digital marketing strategy that uses email to send personalized and promotional content to specific audiences, with the goal of increasing customer conversion, retention, and loyalty.
User Acquisition Strategies
Set of marketing tactics used to attract new users or customers to a platform or service, by optimizing marketing channels and paid campaigns, maximizing return on investment.
Event Management
Planning, organizing, and executing corporate or marketing events to promote a brand or strengthen customer relationships.
Excel
Spreadsheet tool used for organizing, analyzing, and visualizing data.
Facebook Ads
Facebook advertising platform used to create ad campaigns and optimize reach and conversion on social networks.
GCP
Google Cloud Platform, a set of Google cloud services including infrastructure, databases, and data analysis.
Git
Distributed version control system used for tracking changes in code.
Google Ads
Google advertising platform that allows creating paid ad campaigns to appear in search results and associated websites.
Google Analytics
Web analytics tool used to measure traffic and user behavior on websites and applications.
Google Data Studio
Google platform for creating interactive reports and custom dashboards, allowing data visualization from various sources in real-time.
Collaboration Tools
Use of tools like Slack, Microsoft Teams, and Zoom to facilitate communication and management of remote and distributed teams.
Link Building
SEO strategy focused on obtaining quality external links pointing to a website, in order to improve its authority and ranking in search engines.
Linux
Open-source operating system widely used in servers and development environments.
NGINX
Web server and reverse proxy used to manage HTTP traffic, load balancing, and real-time applications.
Power BI
Microsoft data analysis tool that allows creating interactive reports and dashboards for business data visualization.
Programmatic Advertising
Strategy of automated online ad buying, based on algorithms to optimize targeting and performance.
SEM (Search Engine Marketing)
Digital marketing strategy that uses paid search engine campaigns to improve a website's visibility by optimizing ads and keywords.
SEO (Search Engine Optimization)
Set of techniques and strategies used to improve the visibility and ranking of a website in organic search engine results, optimizing its content and structure.
Social Media Management
Ability to plan, create, manage, and analyze a brand's presence on social media, with the aim of improving public interaction, increasing visibility, and achieving strategic objectives.
Tableau
Data visualization platform that allows creating interactive charts and dashboards for data-driven decision making.

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