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Module 1: Introduction to Media Relations
Module 2: Strategies for Gaining Positive Coverage
Module 3: Maintaining a Favorable Public Image
Module 4: Reputation Crisis Management
Module 5: Case Studies and Exercises
Module 6: Tools and Additional Resources
Skills
Professional Adaptability
Attention to Detail
Cross-Team Collaboration
Effective Communication
Creativity
Customer Experience
Change Management
Team Management
Project Management (Soft Skill)
Time Management
Innovation
Innovative Thinking
Leadership
Analytical Thinking
Critical Thinking
Results Presentation
Media Relations
Conflict Resolution
Problem Solving
Storytelling
Decision Making
Working Under Pressure
Teamwork