Foundations

Algorithms
Course on algorithm analysis and design, covering algorithm efficiency and how to improve code performance.
Advanced Algorithms
Study and application of complex algorithmic techniques to solve high-difficulty computational problems, including optimization algorithms, graphs, searches, and machine learning.
Data Analysis
Techniques and methods used to examine, clean, and model data with the aim of discovering useful information and supporting decision-making.
Digital Analytics
Use of tools and methods to measure and analyze user behavior in digital media, optimizing campaign performance.
Business Analytics
Knowledge of techniques and tools that allow analyzing the performance of business operations and optimizing data-driven decision-making.
Brand Architecture
Organizational structure of brands within a company, establishing how they relate to each other and how they are presented to the market, optimizing brand coherence and value.
Technological Architecture
Ability to design and manage the structure and organization of technological systems that support business needs, ensuring scalability, security, and efficiency.
Data Architectures
Design of data storage and management infrastructures that support analysis and processing objectives in an organization.
Distributed Architectures
Knowledge of distributed systems and how to manage and process data on a large scale efficiently and securely.
Systems Architectures
Principles and practices for designing robust and scalable technological architectures that support business objectives.
Database Fundamentals
Introduction to the principles of relational and non-relational databases, schema design, and normalization.
Big Data
Set of technologies and practices used to store, process, and analyze large volumes of data.
Cybersecurity
Set of practices, technologies, and strategies used to protect systems, networks, and data against cyberattacks and security threats.
Communication Strategy
Process of planning and executing messages and communication channels to ensure that the organization's key messages are effective, consistent, and aligned with strategic objectives.
Corporate Communication
Comprehensive communication strategy that manages how the company interacts with its stakeholders, both internally and externally, ensuring message consistency and protection of the corporate image.
CRM
Customer relationship management software used to organize, automate, and synchronize sales, marketing, and customer service.
Customer Journey
Understanding of the stages a customer goes through from the first contact with a brand to purchase and beyond, optimizing each interaction.
Deep Learning
Subfield of machine learning that focuses on using deep neural networks to model and solve complex problems such as image recognition, natural language processing, among others.
Product Development
Ability to manage the lifecycle of a technological product, from conception and design to launch, ensuring it meets market needs and business objectives.
Basic DevOps
Fundamental knowledge of DevOps practices, including continuous integration and continuous delivery (CI/CD) and deployment automation to improve collaboration between development and operations.
User Engagement
Knowledge of techniques to increase user interaction and commitment with a brand or product, fostering loyalty and repeat purchases.
Statistics
Knowledge of statistical concepts and methods used to analyze and summarize data, including distributions, inference, and probability.
Content Strategies
Development of plans to create, distribute, and manage relevant and consistent content that attracts and retains a clearly defined audience.
Growth Strategies
Set of tactics and approaches designed to drive rapid and sustainable growth of a business or product, by optimizing resources, continuous experimentation, and data analysis to improve user acquisition and retention.
Positioning Strategies
Techniques used to define how a brand or product is perceived in the market in relation to its competitors, with the aim of occupying a distinctive place in the consumer's mind.
Data Structures
Introduction to common data structures such as lists, stacks, queues, trees, and graphs, essential for programmers.
Marketing Experimentation
Knowledge of experimental techniques, such as A/B testing, to evaluate and optimize different digital marketing strategies.
Video Game Physics
Physical principles applied to video game development to simulate movements, collisions, and other interactions within the game environment.
Fundamentals of Business Analysis
Basic knowledge of techniques and methods to analyze business processes and improve efficiency, identifying areas for improvement and strategic opportunities.
Fundamentals of Artificial Intelligence (AI)
Basic knowledge of the principles and techniques of artificial intelligence, including algorithms, machine learning, logic, and expert systems, used to create systems capable of performing tasks that require human intelligence.
Fundamentals of Digital Marketing
Knowledge of strategies, techniques, and channels used to promote products and services in digital media.
Fundamentals of Programming
Introductory course on basic programming concepts such as variables, control structures, and algorithms.
Conversion Funnels
Knowledge of the process users follow from their first contact to conversion, and how to optimize each stage to improve results.
Change Management
Process of planning, implementing, and monitoring changes in technological infrastructure and organizational processes to minimize impact and ensure a smooth transition.
Budget Management
Ability to plan, manage, and control the financial resources allocated to projects or specific areas, optimizing their use and ensuring the achievement of economic objectives.
Project Management
Ability to plan, execute, and close projects, coordinating teams and resources, and ensuring that deadlines, budgets, and established objectives are met.
Reputation Management
Strategies and tools to monitor and manage the public perception of a brand, ensuring a positive image in media and social networks.
Risk Management
Ability to identify, evaluate, and mitigate risks in technological projects, ensuring continuity and project success.
AI for Video Games
Development of intelligent behaviors in game characters, including navigation, decision-making, and machine learning.
IaaS, PaaS, and SaaS
Cloud service models: Infrastructure as a Service, Platform as a Service, and Software as a Service.
Inbound Marketing
Marketing strategy focused on attracting customers through useful and relevant content, providing value at every stage of the customer journey.
IT Infrastructure
Management and maintenance of the company's technological infrastructure, including servers, networks, and storage, to ensure availability and performance.
Market Research
Set of techniques to collect, analyze, and interpret information about the market, competitors, and consumers to make informed decisions.
JCL (Job Control Language)
Language used in IBM mainframe systems to define, manage, and execute batch jobs, key in the operation of legacy systems.
Keyword Research
Process of identifying and analyzing the most relevant keywords that users search for in search engines, with the aim of optimizing content, improving SEO, and attracting qualified traffic to a website.
Machine Learning
Set of techniques and algorithms that allow computers to learn from data and improve their performance on specific tasks without being explicitly programmed for them.
Strategic Marketing
Marketing approach that focuses on market and competition analysis to design long-term strategies that drive the company's growth and competitiveness.
3D Mathematics
Knowledge of advanced mathematics, including linear algebra and geometry, for manipulating three-dimensional graphics.
Agile Methodologies
Course on agile development principles, including Scrum, Kanban, and how to efficiently manage software projects.
Microservices
Software architecture for building applications in small, decoupled services that interact through APIs.
Conversion Optimization
Strategies and techniques to improve the percentage of users who perform a desired action (such as a purchase) on websites or marketing campaigns.
Search Engine Optimization (SEO)
Set of techniques and strategies employed to improve the visibility and ranking of a website in organic search engine results, optimizing both the content and structure of the site.
OWASP
Set of guidelines and standards for web application security, created by the Open Web Application Security Project.
DesignPatterns
Course on software design patterns that provide reusable solutions to common development problems.
Strategic Thinking
Ability to analyze the competitive environment and define long-term plans that align the organization's resources and capabilities with its objectives and business opportunities.
Pentesting
Penetration testing techniques to assess the security of systems and applications by simulating cyberattacks.
Strategic Planning
Process of defining the direction and key decisions of an organization, setting long-term goals, and developing strategies to achieve them efficiently.
Social Media Platforms
Knowledge of the main social media platforms and their strategic use to interact with audiences, build brands, and foster engagement.
Big Data Processing
Techniques and technologies used to handle large volumes of data, optimizing storage, processing, and real-time analysis.
Networks
Course on basic network concepts, communication protocols, and models like TCP/IP and OSI.
REST API
Principles of designing and developing RESTful APIs, used for interaction between applications.
Retargeting
Digital marketing technique that shows personalized ads to users who have previously interacted with a brand or website.
Audience Segmentation
Knowledge of techniques to divide a market into smaller groups with similar characteristics, allowing for personalized marketing strategies.
Fundamentals of Information Security
Course on basic security principles, cybersecurity, and cryptography, covering risks and protection measures.
Operating Systems Fundamentals
Introduction to operating systems, resource management, concurrency, and file structures.
Service-Oriented Architecture (SOA)
Design approach where software components are interoperable services.
Data Storytelling
Ability to effectively communicate data analysis results through narratives that enable informed decision-making.
Social Media Trends
Knowledge of the latest news, behaviors, and changes in social media platforms, allowing for the adaptation of marketing and communication strategies to maintain relevance and connection with the audience.
Project Management Theory
Theoretical knowledge on planning, monitoring, controlling, and closing projects according to best practices.
Data Visualization
Techniques and tools used to graphically represent data, facilitating its interpretation and analysis.
OpenVMS
Operating system from Digital Equipment Corporation used in legacy minicomputer and mainframe systems, known for its reliability in critical environments.

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