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Module 1: Introduction to Programmatic Advertising
Module 2: Key Components of Programmatic Advertising
Module 3: Automated Buying Strategies
Module 4: Segmentation and Optimization
Module 5: Tools and Technologies
Module 6: Case Studies and Practical Examples
Module 7: Trends and Future of Programmatic Advertising
Module 8: Exercises and Assessments
Tools
Analytics
Automation Tools
AWS
Azure
Branding
Community Management
Content Creation
Content Marketing
Copywriting
Crisis Management
Email Marketing
User Acquisition Strategies
Event Management
Excel
Facebook Ads
Prototyping with Figma
GCP
Git
Google Ads
Google Analytics
Google Data Studio
Collaboration Tools
Link Building
Linux
NGINX
Postman and API Testing
Power BI
Programmatic Advertising
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Social Media Management
Tableau