Digital Marketing Specialist

Google advertising platform that allows creating paid ad campaigns to appear in search results and associated websites.

Set of tools and techniques used to collect, analyze, and interpret data to improve decision-making and optimize the performance of websites, applications, or marketing campaigns.

Ability to plan, create, manage, and analyze a brand's presence on social media, with the aim of improving public interaction, increasing visibility, and achieving strategic objectives.

Digital marketing strategy that uses email to send personalized and promotional content to specific audiences, with the goal of increasing customer conversion, retention, and loyalty.

Marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the aim of driving customer action.

Digital marketing strategy that uses paid search engine campaigns to improve a website's visibility by optimizing ads and keywords.

Set of techniques and strategies used to improve the visibility and ranking of a website in organic search engine results, optimizing its content and structure.

Understanding of the stages a customer goes through from the first contact with a brand to purchase and beyond, optimizing each interaction.

Knowledge of strategies, techniques, and channels used to promote products and services in digital media.

Knowledge of techniques to divide a market into smaller groups with similar characteristics, allowing for personalized marketing strategies.

Development of plans to create, distribute, and manage relevant and consistent content that attracts and retains a clearly defined audience.

Use of tools and methods to measure and analyze user behavior in digital media, optimizing campaign performance.

Customer relationship management software used to organize, automate, and synchronize sales, marketing, and customer service.

Ability to propose innovative ideas and original solutions to problems.

Ability to analyze information logically and in detail to make well-founded decisions.

Ability to quickly adjust to new circumstances, technologies, or working methods.