Positioning based on use or application involves defining a brand or product in the market by highlighting its specific uses or applications. This strategy helps consumers understand how and when to use the product, making it easier for them to see its relevance in their lives.

1. Use Case Identification:

   • Determine the primary and secondary uses of the product.
   • Understand the context in which the product will be used.

2. Target Audience:

   • Identify the specific consumer segments that will benefit from the product's use.
   • Tailor the messaging to resonate with these segments.

3. Communication of Use:

   • Clearly articulate the use cases in marketing materials.
   • Use visuals, demonstrations, and testimonials to show the product in action.

4. Competitive Advantage:

   • Highlight how the product's use cases differentiate it from competitors.
   • Emphasize unique features or benefits that make the product more suitable for specific applications.

Product: Baking Soda Use Cases:

• Baking ingredient
• Cleaning agent
• Deodorizer

Positioning Statement: "Baking Soda: Your all-in-one solution for baking, cleaning, and deodorizing."

Product: Multi-Tool Use Cases:

• Camping
• Home repairs
• Emergency situations

Positioning Statement: "The Multi-Tool: Your essential companion for camping, home repairs, and emergencies."

Let's create a simple positioning statement for a hypothetical product using Python. This example will help you understand how to structure a positioning statement based on use or application.

Explanation:

• We define the product and its use cases.
• We create a positioning statement that combines the product name with its use cases.
• The join method is used to concatenate the use cases into a single string.

Output:

Task: Create a positioning statement for a hypothetical product based on its use cases.

Product: All-Purpose Cleaner Use Cases:

• Kitchen cleaning
• Bathroom cleaning
• Surface disinfecting

Solution:

Output:

Task: Identify three use cases for the following product and create a positioning statement.

Product: Portable Blender

Solution:

Output:

1. Vague Use Cases:

   • Avoid generic use cases that do not clearly define the product's application.

2. Overloading with Features:

   • Focus on the primary uses rather than listing too many features.

3. Ignoring Target Audience:

   • Ensure the use cases are relevant to the target audience.

1. Be Specific:

   • Clearly define the use cases and how they benefit the consumer.

2. Use Visuals:

   • Incorporate images or videos to demonstrate the product in use.

3. Gather Feedback:

   • Test the positioning statement with a sample of the target audience to ensure it resonates.

Positioning based on use or application is a powerful strategy to make your product stand out in the market. By clearly defining and communicating the specific uses of your product, you can create a strong connection with your target audience and differentiate yourself from competitors. Remember to be specific, use visuals, and gather feedback to refine your positioning statement.