The final project for this Google Data Studio course is designed to consolidate and demonstrate your understanding of the platform. You will create a comprehensive, interactive report that integrates multiple data sources, utilizes various visualization techniques, and incorporates advanced functionalities. This project will simulate a real-world scenario where you need to present data insights to stakeholders in a clear and actionable manner.

By completing this project, you will:

1. Demonstrate proficiency in connecting and managing data sources.
2. Showcase your ability to create and customize reports.
3. Utilize advanced features such as calculated fields, custom metrics, and interactive controls.
4. Implement best practices for report creation and data visualization.
5. Practice sharing and collaborating on reports.

Your final project should include the following components:

• Connect at least three different data sources: These can include Google Analytics, Google Sheets, SQL databases, or other compatible sources.
• Ensure data is up-to-date: Use the management and updating features to keep your data current.

• Create a multi-page report: Your report should have at least three pages, each focusing on different aspects of the data.
• Use a consistent theme and style: Apply a cohesive design throughout the report for a professional look.

• Include a variety of charts and tables: Use bar charts, line charts, pie charts, and tables to present your data.
• Customize visualizations: Adjust colors, labels, and other settings to enhance readability and impact.

• Implement calculated fields: Create at least two calculated fields to derive new insights from your data.
• Create segments and custom metrics: Use these to filter and analyze specific subsets of your data.
• Add interactive controls: Include filters, date range controls, and other interactive elements to allow users to explore the data.

• Share your report: Set appropriate sharing permissions and invite at least one collaborator.
• Export and schedule reports: Demonstrate how to export the report in PDF format and schedule regular email updates.

Here is an example structure for your final project report:

• Title: Company Performance Overview
• Visualizations: Summary metrics, trend lines for key performance indicators (KPIs), and a pie chart showing revenue distribution by product category.
• Interactive Controls: Date range filter.

• Title: Sales Performance
• Visualizations: Bar chart comparing sales by region, line chart showing monthly sales trends, and a table with detailed sales data.
• Calculated Fields: Average sales per transaction, sales growth rate.

• Title: Customer Demographics and Behavior
• Visualizations: Demographic breakdown of customers, heatmap of customer locations, and a funnel chart showing the customer journey.
• Segments and Custom Metrics: New vs. returning customers, high-value customers.

• Submit the link to your Google Data Studio report: Ensure the link is accessible to the evaluators.
• Provide a brief written summary: Include a document explaining the key insights from your report, the data sources used, and any challenges you encountered.

Your final project will be evaluated based on the following criteria:

• Completeness: All required components are included and functional.
• Accuracy: Data is correctly represented and visualizations are accurate.
• Design and Usability: The report is visually appealing and easy to navigate.
• Advanced Features: Effective use of calculated fields, custom metrics, and interactive controls.
• Sharing and Collaboration: Proper sharing settings and demonstration of export/scheduling features.

This final project is an opportunity to apply everything you have learned in this course. Take your time to explore the features of Google Data Studio, experiment with different visualizations, and create a report that you would be proud to present to stakeholders. Good luck!