Custom reporting in Google Analytics allows you to create tailored reports that focus on the specific metrics and dimensions that matter most to your business. This module will guide you through the process of creating, configuring, and utilizing custom reports to gain deeper insights into your data.

1. Custom Reports: Reports that you create to focus on specific data points relevant to your business needs.
2. Metrics: Quantitative measurements such as sessions, users, and bounce rate.
3. Dimensions: Qualitative attributes such as source/medium, landing page, and user type.
4. Filters: Criteria to include or exclude data in your reports.
5. Views: Different ways to visualize your data, such as tables, pie charts, and bar graphs.

1. Log in to your Google Analytics account.
2. Navigate to the desired property and view.
3. Click on Customization in the left-hand menu.
4. Select Custom Reports.

1. Click on the + New Custom Report button.
2. Fill in the Report Title.
3. Add a Report Tab Name (you can have multiple tabs in a single report).

1. Type: Choose the type of report (Explorer, Flat Table, Map Overlay).

   • Explorer: Standard Google Analytics report with a line graph and data table.
   • Flat Table: Customizable table with rows and columns.
   • Map Overlay: Geographical map showing data by location.

2. Metrics: Select the metrics you want to include in your report.

   • Example: Sessions, Users, Bounce Rate.

3. Dimensions: Select the dimensions to break down your metrics.

   • Example: Source/Medium, Landing Page.

4. Filters: Add filters to include or exclude specific data.

   • Example: Include only organic traffic.

1. Click on Add Report Tab to create additional views within the same report.
2. Configure each tab with different metrics, dimensions, and filters as needed.

1. Click Save to create your custom report.
2. Access your saved custom reports under Customization > Custom Reports.

1. Report Title: Organic Traffic Performance
2. Report Tab Name: Overview
3. Type: Explorer
4. Metrics:
   • Sessions
   • Users
   • Bounce Rate
   • Average Session Duration
5. Dimensions:
   • Source/Medium
   • Landing Page
6. Filters:
   • Include: Medium exactly matches "organic"

1. Report Title: E-commerce Performance
2. Report Tab Name: Sales Overview
3. Type: Flat Table
4. Metrics:
   • Transactions
   • Revenue
   • Average Order Value
5. Dimensions:
   • Product
   • Transaction ID
6. Filters:
   • Include: Country exactly matches "United States"

1. Objective: Create a custom report to analyze mobile traffic performance.
2. Steps:
   • Navigate to Customization > Custom Reports.
   • Click on + New Custom Report.
   • Title the report Mobile Traffic Performance.
   • Name the report tab Mobile Overview.
   • Select Explorer as the type.
   • Add the following metrics: Sessions, Users, Bounce Rate, Pages/Session.
   • Add the following dimensions: Device Category, Source/Medium.
   • Add a filter to include only mobile traffic (Device Category exactly matches "mobile").
   • Save the report.

• Mistake: Not using filters effectively.
  • Tip: Always ensure your filters are correctly set to include or exclude the right data.
• Mistake: Overloading reports with too many metrics and dimensions.
  • Tip: Focus on the most critical metrics and dimensions to keep reports clear and actionable.
• Mistake: Ignoring the visualization options.
  • Tip: Use different views (tables, charts) to better understand and present your data.

Custom reporting in Google Analytics is a powerful tool that allows you to tailor reports to your specific needs. By understanding how to create and configure custom reports, you can gain deeper insights into your data and make more informed decisions. Practice creating different types of custom reports to become proficient in this essential skill.