Ad scheduling in Google Ads allows you to control when your ads appear to your target audience. This feature is crucial for optimizing your ad spend and ensuring that your ads are shown at the most effective times. In this section, we will cover the following:

1. What is Ad Scheduling?
2. Benefits of Ad Scheduling
3. How to Set Up Ad Scheduling
4. Best Practices for Ad Scheduling
5. Practical Exercise

Ad scheduling, also known as dayparting, is a feature in Google Ads that allows advertisers to specify the days and times when their ads should be shown. This helps in targeting your audience more effectively and optimizing your ad budget.

• Dayparting: Dividing the day into different parts to show ads at specific times.
• Ad Schedule: The specific days and times you choose for your ads to appear.
• Bid Adjustments: Modifying your bids based on the time of day or day of the week.

1. Cost Efficiency: Avoid spending money on ads during times when your target audience is less likely to convert.
2. Improved ROI: Focus your budget on peak times to maximize return on investment.
3. Better Targeting: Reach your audience when they are most active and likely to engage with your ads.
4. Enhanced Control: Gain more control over your ad campaigns by choosing specific times for ad display.

1. Navigate to Your Campaign:

   • Go to your Google Ads account.
   • Select the campaign you want to set up ad scheduling for.

2. Access Ad Schedule Settings:

   • Click on the "Settings" tab.
   • Select "Ad schedule" from the drop-down menu.

3. Create a New Ad Schedule:

   • Click on the blue "+" button to create a new ad schedule.
   • Choose the days and times you want your ads to appear.

4. Set Bid Adjustments:

   • Optionally, you can set bid adjustments to increase or decrease your bids during specific times.
   • Click on the "Bid adjustment" column next to each time period and enter a percentage.

5. Save Your Settings:

   • Review your ad schedule and bid adjustments.
   • Click "Save" to apply the changes.

1. Analyze Historical Data:

   • Use Google Ads reports to analyze when your ads perform best.
   • Adjust your ad schedule based on this data.

2. Consider Time Zones:

   • Ensure your ad schedule aligns with the time zones of your target audience.

3. Test and Optimize:

   • Regularly test different ad schedules to find the most effective times.
   • Continuously optimize based on performance data.

4. Use Bid Adjustments Wisely:

   • Increase bids during peak times to maximize visibility.
   • Decrease bids during off-peak times to save budget.

Objective: Create an ad schedule for a campaign targeting business professionals who are most active during weekdays.

1. Log in to your Google Ads account.
2. Select a campaign to set up ad scheduling.
3. Navigate to the "Ad schedule" settings.
4. Create a new ad schedule for weekdays from 9:00 AM to 5:00 PM.
5. Set a bid adjustment of +20% for the hours between 12:00 PM and 2:00 PM.
6. Save your settings.

1. Log in to your Google Ads account.
2. Select the campaign you want to set up ad scheduling for.
3. Go to the "Settings" tab and select "Ad schedule."
4. Click on the blue "+" button to create a new ad schedule.
5. Set the schedule as follows:

6. Set a bid adjustment of +20% for the hours between 12:00 PM and 2:00 PM.
7. Click "Save" to apply the changes.

Ad scheduling is a powerful tool in Google Ads that allows you to optimize your ad spend and reach your audience at the most effective times. By understanding how to set up and use ad scheduling, you can improve your campaign performance and achieve better results. Remember to analyze your data, consider time zones, and continuously test and optimize your ad schedules for the best outcomes.