The Project | About Us | Contribute | Donations | License
HOME My courses Completed
◄ Previous
◄

Basic Campaign Setup

Next ►
►

In this section, we will cover the fundamental steps required to set up a basic Google Ads campaign. This will include creating a new campaign, selecting campaign goals, choosing the campaign type, and configuring essential settings.

Steps to Set Up a Basic Campaign

  1. Creating a New Campaign

  1. Sign in to Google Ads:

    • Go to Google Ads and sign in with your Google account.

  2. Start a New Campaign:

    • Click on the “+ New Campaign” button.

  1. Selecting Campaign Goals

Google Ads allows you to choose from several campaign goals. These goals help Google optimize your campaign settings and recommendations.

  1. Sales:

    • Drive sales online, in-app, by phone, or in-store.

  2. Leads:

    • Get leads and other conversions by encouraging customers to take action.

  3. Website Traffic:

    • Get the right people to visit your website.

  4. Product and Brand Consideration:

    • Encourage people to explore your products and services.

  5. Brand Awareness and Reach:

    • Reach a broad audience and build awareness.

  6. App Promotion:

    • Promote your app across Google’s network.

  7. Create a Campaign without a Goal’s Guidance:

    • If you prefer to set up your campaign without Google’s recommendations.

  1. Choosing the Campaign Type

Google Ads offers several campaign types. Each type serves different advertising needs:

  1. Search Campaign:

    • Text ads on Google search results.

  2. Display Campaign:

    • Image ads on websites and apps.

  3. Shopping Campaign:

    • Product listings on Google Shopping.

  4. Video Campaign:

    • Video ads on YouTube and other Google Display Network sites.

  5. App Campaign:

    • Promote your app across Google’s network.

  6. Smart Campaign:

    • Simplified campaign type for small businesses.

  1. Configuring Essential Settings

Campaign Name

  • Name Your Campaign:
    • Choose a descriptive name that helps you identify the campaign later.

Networks

  • Select Networks:
    • Decide where you want your ads to appear. For example, in a Search campaign, you can choose to show ads on Google Search Network and/or Google Display Network.

Locations

  • Target Locations:
    • Specify the geographic locations where you want your ads to be shown. You can target by country, region, city, or a radius around a location.

Languages

  • Select Languages:
    • Choose the languages your customers speak.

Budget and Bidding

  • Set Your Budget:

    • Decide how much you want to spend each day.

  • Choose a Bidding Strategy:

    • Select a bidding strategy based on your campaign goals. Common strategies include:
      • Maximize Clicks: Automatically set bids to get as many clicks as possible within your budget.
      • Target CPA (Cost-Per-Acquisition): Automatically set bids to get as many conversions as possible at your target CPA.
      • Target ROAS (Return on Ad Spend): Automatically set bids to maximize conversion value while trying to reach your target return on ad spend.

Ad Extensions

  • Add Ad Extensions:
    • Enhance your ads with additional information such as site links, callouts, and structured snippets.

Example: Setting Up a Search Campaign

# Example of setting up a basic search campaign in Google Ads

# Step 1: Sign in to Google Ads and click on "+ New Campaign"

# Step 2: Select "Sales" as the campaign goal

# Step 3: Choose "Search" as the campaign type

# Step 4: Configure essential settings
campaign_name = "Summer Sale Campaign"
networks = ["Google Search Network"]
locations = ["United States"]
languages = ["English"]
daily_budget = 50  # USD
bidding_strategy = "Maximize Clicks"

# Step 5: Add ad extensions
ad_extensions = {
    "site_links": ["https://example.com/sale", "https://example.com/new-arrivals"],
    "callouts": ["Free Shipping", "24/7 Customer Support"],
    "structured_snippets": ["Brands: Nike, Adidas, Puma"]
}

# Print campaign setup details
print(f"Campaign Name: {campaign_name}")
print(f"Networks: {networks}")
print(f"Locations: {locations}")
print(f"Languages: {languages}")
print(f"Daily Budget: ${daily_budget}")
print(f"Bidding Strategy: {bidding_strategy}")
print(f"Ad Extensions: {ad_extensions}")

Practical Exercise

Exercise: Set Up a Basic Search Campaign

  1. Sign in to your Google Ads account.
  2. Create a new campaign with the goal of "Website Traffic."
  3. Choose "Search" as the campaign type.
  4. Name your campaign "Website Traffic Campaign."
  5. Target the United States and English language.
  6. Set a daily budget of $30.
  7. Choose "Maximize Clicks" as the bidding strategy.
  8. Add site link extensions to your campaign.

Solution:

  1. Sign in to Google Ads.
  2. Click on “+ New Campaign.”
  3. Select “Website Traffic” as the campaign goal.
  4. Choose “Search” as the campaign type.
  5. Name the campaign “Website Traffic Campaign.”
  6. Target the United States and English language.
  7. Set a daily budget of $30.
  8. Choose “Maximize Clicks” as the bidding strategy.
  9. Add site link extensions with URLs to relevant pages on your website.

Conclusion

Setting up a basic Google Ads campaign involves selecting the right goals, campaign type, and configuring essential settings such as budget, bidding strategy, and ad extensions. By following these steps, you can create a well-structured campaign that aligns with your advertising objectives. In the next section, we will delve into geographic and demographic targeting to refine your campaign further.

◄ Previous
◄
Next ►
►
The Project | About Us | Contribute | Donations | License
© Copyright 2024. All rights reserved