In this case study, we will walk through the process of conducting keyword research for a blog. This example will help you understand how to apply the concepts and tools discussed in previous modules to a real-world scenario.

The first step in keyword research is to identify the main topics that are relevant to your blog. Let's assume our blog is about healthy eating and nutrition.

• Healthy Recipes
• Nutritional Advice
• Diet Plans
• Superfoods
• Weight Loss Tips

Once we have our main topics, we can start generating a list of potential keywords. We'll use tools like Google Keyword Planner, SEMrush, and Ahrefs to find keywords related to our topics.

1. Go to Google Keyword Planner.
2. Enter one of your main topics, e.g., "Healthy Recipes".
3. Review the list of suggested keywords and their search volumes.

• Healthy breakfast recipes
• Quick healthy recipes
• Healthy dinner ideas
• Low-calorie recipes
• Vegan recipes

1. Open SEMrush and navigate to the Keyword Magic Tool.
2. Enter "Healthy Recipes" as your seed keyword.
3. Analyze the list of suggested keywords and their metrics.

• Easy healthy recipes
• Healthy meal prep
• Healthy snacks
• Gluten-free recipes
• Keto recipes

1. Go to Ahrefs and use the Keywords Explorer tool.
2. Enter "Healthy Recipes" and review the keyword suggestions.

• Healthy smoothie recipes
• Healthy lunch ideas
• Healthy dessert recipes
• Paleo recipes
• Healthy soup recipes

Next, we need to analyze our competitors to see which keywords they are ranking for. This will help us identify additional keywords and understand the competitive landscape.

1. Identify a few competitor blogs in the healthy eating niche.
2. Enter their URLs into Ahrefs' Site Explorer.
3. Review the organic keywords they are ranking for.

• Clean eating recipes
• Healthy eating tips
• Plant-based recipes
• Whole30 recipes
• Healthy family meals

It's important to understand the search intent behind each keyword. This will help us create content that meets the needs of our audience.

• Informational: Users are looking for information (e.g., "What are superfoods?")
• Navigational: Users want to find a specific website (e.g., "Healthy eating blog")
• Transactional: Users are looking to make a purchase (e.g., "Buy keto meal plan")
• Commercial Investigation: Users are comparing products or services (e.g., "Best diet plans for weight loss")

• "Healthy breakfast recipes" (Informational)
• "Buy keto meal plan" (Transactional)
• "Best diet plans for weight loss" (Commercial Investigation)

Based on our research, we can now select our primary and secondary keywords. Primary keywords are the main focus of our content, while secondary keywords support the primary keywords and help capture additional search traffic.

• Primary Keyword: Healthy breakfast recipes
• Secondary Keywords: Quick healthy breakfast, low-calorie breakfast, vegan breakfast recipes

Finally, we need to incorporate our selected keywords into our blog content. This includes using the keywords in the title, headings, body text, meta descriptions, and image alt texts.

• Title: "10 Healthy Breakfast Recipes to Start Your Day Right"
• Headings:
  • H1: Healthy Breakfast Recipes
  • H2: Quick Healthy Breakfast Ideas
  • H2: Low-Calorie Breakfast Recipes
  • H2: Vegan Breakfast Recipes
• Body Text: Include primary and secondary keywords naturally throughout the content.
• Meta Description: "Discover 10 healthy breakfast recipes that are quick, low-calorie, and perfect for vegans. Start your day with a nutritious meal!"
• Image Alt Text: "Healthy breakfast recipes - smoothie bowl"

By following these steps, you can effectively conduct keyword research for your blog. This process will help you identify relevant keywords, understand search intent, and optimize your content to attract qualified traffic.

• Identify relevant topics for your blog.
• Generate a list of potential keywords using various tools.
• Analyze competitors to find additional keywords.
• Evaluate the search intent behind each keyword.
• Select primary and secondary keywords.
• Incorporate keywords into your blog content.

This case study provides a practical example of how to apply keyword research techniques to a blog. In the next section, we will explore keyword research for an online store.