In this section, we will cover the steps and criteria for presenting and evaluating the final project of the Corporate Communication course. This project is a culmination of all the knowledge and skills you have acquired throughout the course. It is an opportunity to demonstrate your understanding and ability to apply corporate communication strategies effectively.

• To present your final project in a clear, structured, and professional manner.
• To evaluate the project based on predefined criteria to ensure comprehensive understanding and application of course concepts.
• To provide constructive feedback for continuous improvement.

Your presentation should be well-organized and cover the following sections:

1. Introduction

   • Briefly introduce yourself and your project.
   • State the purpose and objectives of your project.

2. Background and Context

   • Provide an overview of the company or scenario you are addressing.
   • Explain the context and the need for a corporate communication strategy.

3. Communication Strategy

   • Detail the internal and external communication strategies you have developed.
   • Explain the tools and channels you plan to use.
   • Discuss the planning and execution phases.

4. Corporate Image Management

   • Describe how you plan to build and maintain the corporate image.
   • Explain your approach to managing corporate reputation and handling communication crises.

5. Consistency in Communication

   • Highlight the importance of message consistency.
   • Describe how you will align internal and external messages.
   • Mention any guidelines or manuals you have created.

6. Stakeholder Interaction

   • Identify key stakeholders.
   • Outline your communication strategies with these stakeholders.
   • Discuss how you will manage expectations and gather feedback.

7. Evaluation and Improvement

   • Present the performance indicators you will use to measure success.
   • Explain your methods for evaluating and analyzing communication efforts.
   • Discuss how you will implement continuous improvements.

8. Technological Tools

   • Mention any digital platforms, social networks, or communication management software you will use.
   • Highlight any technological trends relevant to your strategy.

9. Ethics and Responsibility

   • Discuss the ethical principles guiding your communication strategy.
   • Explain how you will ensure transparency and truthfulness.

10. Conclusion

    • Summarize the key points of your project.
    • Reflect on the learnings and insights gained from the course.

• Clarity and Conciseness: Ensure your presentation is clear and to the point. Avoid unnecessary jargon.
• Visual Aids: Use slides, charts, and graphs to visually support your points.
• Engagement: Engage your audience with questions or interactive elements.
• Practice: Rehearse your presentation multiple times to ensure smooth delivery.

Your project will be evaluated based on the following criteria:

Task:

1. Develop a comprehensive corporate communication strategy for a hypothetical or real company.
2. Create a presentation following the structure outlined above.
3. Present your project to a peer group or mentor for feedback.

Solution:

• Ensure your presentation covers all the required sections.
• Use visual aids to enhance understanding.
• Practice your delivery to maintain clarity and engagement.

• Common Mistakes: Avoid overloading slides with text. Focus on key points and elaborate verbally.
• Additional Tips: Use real-life examples to illustrate your points. Be prepared to answer questions and provide further explanations.

In this section, we have outlined the steps and criteria for presenting and evaluating your final project. By following these guidelines, you will be able to showcase your understanding and application of corporate communication strategies effectively. Remember to focus on clarity, organization, and engagement to deliver a successful presentation. Good luck!