Welcome to the final evaluation of the Community Management course. This evaluation is designed to test your understanding of the key concepts, strategies, and practical skills covered throughout the course. It will consist of multiple-choice questions, short answer questions, and practical exercises.

1. Multiple-Choice Questions (20 points)
2. Short Answer Questions (30 points)
3. Practical Exercises (50 points)

Answer the following questions by selecting the correct option.

1. What is the primary role of a Community Manager?

   • A) To create advertisements for the company
   • B) To manage interactions and relationships with the user community
   • C) To develop software for the company
   • D) To handle the company's finances

2. Which of the following is NOT a key skill for a Community Manager?

   • A) Communication skills
   • B) Analytical skills
   • C) Financial accounting
   • D) Crisis management

3. What does KPI stand for?

   • A) Key Performance Indicator
   • B) Knowledge Process Integration
   • C) Key Product Information
   • D) Knowledge Performance Index

4. Which social media platform is primarily used for professional networking?

   • A) Facebook
   • B) Instagram
   • C) LinkedIn
   • D) Twitter

5. What is the purpose of an editorial calendar?

   • A) To schedule meetings
   • B) To plan and organize content publication
   • C) To track financial expenses
   • D) To manage employee tasks

Provide a brief answer to the following questions.

1. Explain the importance of understanding the target audience in community management.

2. Describe two techniques for increasing engagement on social media.

3. What steps should a Community Manager take when handling a social media crisis?

4. List three key metrics that should be monitored to evaluate the success of a community management strategy.

5. How can a Community Manager encourage participation and loyalty among community members?

Complete the following practical exercises to demonstrate your community management skills.

Exercise 1: Content Plan Creation (20 points)

Create a one-week content plan for a fictional company that sells eco-friendly products. Your plan should include:

• Daily content topics
• Types of content (e.g., blog posts, social media posts, videos)
• Platforms for publication (e.g., Facebook, Instagram, LinkedIn)
• Engagement strategies (e.g., questions, polls, contests)

Example:

Exercise 2: Crisis Management Simulation (30 points)

You are the Community Manager for a company that has just received negative feedback on social media due to a product defect. Draft a response plan that includes:

• Immediate actions to take
• Communication strategy
• Steps to resolve the issue
• Follow-up actions

Example Response Plan:

1. Immediate Actions:

   • Acknowledge the issue publicly on the platform where the feedback was received.
   • Apologize for the inconvenience caused to the customers.

2. Communication Strategy:

   • Respond to individual comments with a personalized message.
   • Provide a contact email or phone number for further assistance.
   • Post an update on the company's social media channels explaining the steps being taken to resolve the issue.

3. Steps to Resolve the Issue:

   • Investigate the defect and identify the cause.
   • Offer a replacement or refund to affected customers.
   • Implement quality control measures to prevent future occurrences.

4. Follow-up Actions:

   • Monitor social media for additional feedback.
   • Provide regular updates on the resolution process.
   • Conduct a survey to gather customer feedback on the resolution.

Congratulations on completing the final evaluation of the Community Management course! This assessment has tested your knowledge and practical skills in managing a community, creating content plans, handling social media crises, and more. Review your answers and ensure you have covered all aspects of the evaluation. Good luck!