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Module 1: Introduction to Programmatic Advertising
Module 2: Key Components of Programmatic Advertising
Module 3: Automated Buying Strategies
Module 4: Segmentation and Optimization
Module 5: Tools and Technologies
Module 6: Case Studies and Practical Examples
Module 7: Trends and Future of Programmatic Advertising
Module 8: Exercises and Assessments
Tools
Git
Linux
AWS
Azure
GCP
NGINX
Excel
Tableau
Power BI
Google Analytics
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Collaboration Tools
Facebook Ads
Programmatic Advertising
Automation Tools
Content Creation
Community Management
Google Ads
Event Management
Crisis Management
Google Data Studio
Analytics
Social Media Management
Email Marketing
Content Marketing
Copywriting
Branding
Link Building
User Acquisition Strategies